Greater Myrtle Beach Collaborative board chair Lori Heafner, Ph.D., has been named the next president of Horry-Georgetown Technical College.
The HGTC Area Commission selected Heafner following a national search. She will begin serving as president Jan. 4, 2027, after more than 20 years with the college.
Heafner currently serves as HGTC’s vice president of academic affairs and is the 2026 chair of the Greater Myrtle Beach Collaborative board. Her leadership with the Collaborative comes at an important time as the organization works to bring business, tourism and community partners together around the opportunities and challenges shaping the Grand Strand’s future.
“Lori is an incredible leader, and we're so fortunate to have her serving as chair of the Greater Myrtle Beach Collaborative board," said Matt Pivarnik, CEO of Greater Myrtle Beach Collaborative. "I've seen firsthand how much she cares about this community and its future."
As one of the region’s key education and workforce partners, HGTC helps prepare students for careers while working with employers to meet the Grand Strand economy's evolving needs. Heafner’s new role creates another opportunity to strengthen the connections among education, employers and the broader community.
“HGTC plays an important role in developing our workforce and moving our region forward, and Lori understands that connection," Pivarnik said. "I'm proud of her and excited to continue working with her in this new role."
The Grand Strand will be in the national spotlight Thursday, Sept. 24, as ESPN brings SportsCenter On Campus back to Coastal Carolina University ahead of the Chanticleers’ matchup against Liberty.
SportsCenter anchor Matt Barrie and former NFL quarterback Chase Daniel will broadcast live from Teal Town during the 5 p.m. edition of SportsCenter. Fans are encouraged to arrive early, wear teal and gather behind the set to help showcase Teal Nation to a national audience.
The excitement will continue into the evening when Coastal Carolina and Liberty kick off at 7:30 p.m. at Brooks Stadium. The game will air nationally on ESPN and will serve as Coastal Carolina’s annual Teal Out.
“We saw two years ago what Teal Nation can bring when SportsCenter came to Conway, and we want to take it to another level this time,” said Chance Miller, Coastal Carolina vice president for intercollegiate athletics and university recreation. “Show up early, be loud for Chant Walk and carry that energy into Brooks Stadium. With the game on ESPN, we have another chance to show the country why Coastal Carolina is such a special place.”
The ESPN broadcasts offer more than a big moment for Chanticleer football. It is also an opportunity to put Coastal Carolina University, Conway and the greater Grand Strand in front of a national audience.
Major events and national broadcasts help tell the story of our region, bringing attention to the people, places and experiences that make the the Myrtle Beach region a great place to live, work and visit. A packed Teal Town and Brooks Stadium can help make that impression even stronger.
This will be the second time in three seasons that SportsCenter has broadcast from Coastal Carolina. The program visited Conway in November 2024, and ESPN’s College GameDay came to campus in December 2020.
SportsCenter On Campus begins at 5 p.m. from Teal Town, located southeast of Brooks Stadium near the Coastal Carolina Indoor Practice Facility. Kickoff against Liberty is set for 7:30 p.m. on ESPN.
Grand Strand businesses, residents, students and fans are encouraged to show up, wear teal and help give a national audience a look at the energy of our community. Coastal Carolina shared a special ticket link with Greater Myrtle Beach Collaborative to share with our members.
The Greater Myrtle Beach Collaborative encourages members to do business with other members. Please consider these new stakeholders the next time you have a need for products/services. New member referral? Contact Wes Bilyeu, CVB partnership specialist, 843-916-7297 or Pam Wright, sales manager, 843-916-7220. Need to make changes to business information? Contact Amanda Bailey, services manager, 843-916-7205.
Alpha Contractors LLC
Contractors
Rene Dahdah
1335 44th Ave. N.
Myrtle Beach, SC 29577
843-698-9332
Bakerss Property Maintenance
Property Maintenance
Ray Cloyd
Myrtle Beach, SC 29588
843-467-7136
Carolina Canine College
Dog Boarding Resort
Janet Kelly
3664 Claypond Rd.
Myrtle Beach, SC 29579
843-422-2451
Cozy Turtle, LLC
Camper-Trailer/Sales/Service/Supplies
Adam Mitchell
4312 Socastee Blvd., Unit 3
Myrtle Beach, SC 29588
843-455-3138
Flossy Orthodontics
Dentists
Joseph Rodriguez
5004 Carolina Forest Blvd.
Myrtle Beach, SC 29579
843-380-9080
Inlet BrewBoat
Water Sports
Cory Franklin
4065 Hwy. 17 Bus.
Murrells Inlet, SC 29576
843-213-2610
Insurance Resource Group LLC
Insurance
Emily Smith
PO Box 5662
North Myrtle Beach, SC 29597
843-252-0016
Jamie James Auto Experience
Auto
Jamie Langston
787 US Hwy. 17
Little River, SC 29566
843-582-6100
Little River Medical Center - Aynor Health Center
Medical-Clinics
Lisa Freudenberger
5605 Hwy. 501
Aynor, SC 29511
843-663-8207
Little River Medical Center - Carolina Forest
Medical-Clinics
Lisa Freudenberger
4220 Carolina Exchange Dr.
Myrtle Beach, SC 29579
843-663-8000
Little River Medical Center - Health Access
Medical-Clinics
Lisa Freudenberger
1075 Mr. Joe White Ave.
Myrtle Beach, SC 29577
843-663-8000
Little River Medical Center - Loris
Medical-Clinics
Lisa Freudenberger
3817 Main St.
Loris, SC 29569
843-663-8000
Little River Medical Center - Myrtle Beach
Medical-Clinics
Lisa Freudenberger
7724 N. Kings Hwy.
Myrtle Beach, SC 29572
843-663-8000
Little River Medical Center - South Strand
Medical-Clinics
Lisa Freudenberger
3236 Holmestown Rd.
Myrtle Beach, SC 29588
843-663-8000
Mighty Clean
Cleaning
Stacey St. John
3926 Wesley St., Ste. 403
Myrtle Beach, SC 29579
843-894-1024
Moore & Associates Insurance of MB, LLC
Insurance
Dalton Dellinger
4707 Oleander Dr.
Myrtle Beach, SC 29577
843-839-5076
Myrtle Beach Jazz Festival
Festivals/Special Events
Evon Jordan
Myrtle Beach, SC 29577
843-902-3892
Natasha Hanna Law
Attorneys
Natasha Hanna
4712 Jenn Dr., Ste. A
Myrtle Beach, SC 29582
843-839-8002
ParkMB
Parking Lot Management
Donald Chris Walker
1089 Withers Alley
Myrtle Beach, SC 29577
843-997-7124
Renewing Minds Mentoring Services
Counseling/Therapy
Jonathan Bennett
601 19th Ave. N., 202 B
Myrtle Beach, SC 29577
843-488-0172
Revolution Mortgage
Mortgage
Stephanie Bohardt
4377 N. Kings Hwy., Unit 207-10
Myrtle Beach, SC 29577
843-360-0101
Sandy's Advantage Plus
Bookkeeping
Cassaundra Edwards
Myrtle Beach, SC 29572
336-250-8917
Stan Granger Insurance Agency, Inc.
Insurance
Stan Granger
219 Williamson Rd., Ste. 2201
Mooresville, NC 28117
704-677-5269
Stephanie Sullivan Music
Entertainment
Stephanie Sullivan
Myrtle Beach, SC 29577
443-466-4849
The Haven Direct Primary Care
Medical-Clinics
Christopher Stanley
4708 Oleander Dr., Ste. 102
Myrtle Beach, SC 29577
843-213-5800
The WES Foundation
Children and Youth Programs
Everette Sands
Conway, SC 29526
843-855-2058
More than $32 million in state funding is headed to projects across Horry and Georgetown counties following Gov. Henry McMaster’s signing of H. 3305, the state’s supplemental appropriations bill.
The nonrecurring funding supports infrastructure, public safety, economic development and quality-of-life projects throughout the Grand Strand. For a region experiencing significant growth, these investments can help communities address current needs while preparing for the future.
More than $23 million is directed toward projects in Horry County, ranging from major infrastructure and public safety investments to recreation, resiliency and downtown redevelopment.
Among the projects are $6.1 million for resurfacing the Highway 544 Socastee Bridge, more than $5 million for public infrastructure in downtown Myrtle Beach and $2 million for a new Horry County fire station. Additional funding will support projects in Conway, North Myrtle Beach, Loris and other communities across the county.
Georgetown County will receive more than $7.1 million for local projects.
The funding includes $2 million for Murrells Inlet dredging, $1.5 million for the Murrells Inlet landing ramp replacement, $1.22 million for Brookgreen Gardens’ Purdy Center and more than $1.1 million for drainage improvements along MLK Drive.
An additional $2.25 million will support projects serving communities across county lines. That includes $1.25 million for the Murrells Inlet-Garden City Fire District operations center and $1 million for the Town of Andrews public safety complex.
Investments in roads, drainage, public infrastructure and community assets help ensure the Grand Strand can keep pace with continued growth. Reliable infrastructure and well-supported communities improve quality of life for residents while strengthening the environment for businesses, workers and future economic development.
Myrtle Beach Area Chamber of Commerce thanks members of the Horry and Georgetown County legislative delegations for advocating for these regional investments. Continued collaboration among state and local leaders helps direct state resources toward the infrastructure, services and community assets needed to support residents, accommodate continued growth and strengthen the Grand Strand’s long-term economic vitality.


Diane Charno, executive vice president of marketing and communications for the Greater Myrtle Beach Collaborative, has earned the Certified Destination Management Executive designation from Destinations International.
The CDME is the tourism industry’s highest individual educational achievement. Designed for experienced destination professionals, the program focuses on the leadership, strategic thinking and business management skills needed to guide destinations and the organizations that serve them.
Charno completed coursework over several years in areas including destination leadership, advocacy, community relations and strategic issues. She completed the program’s final exam in August 2026. The certification reflects her commitment to continued learning and strong destination leadership.
The designation places Charno among a select group of destination professionals worldwide who have completed the advanced program.
Her achievement also reflects the Greater Myrtle Beach Collaborative’s commitment to developing leaders who can navigate a changing tourism industry while strengthening connections among visitors, businesses and the community.
Three Myrtle Beach businesses are among the fastest-growing private companies in America.
The annual Inc. 5000 ranks privately held, for-profit and independent companies based on percentage revenue growth over three years.
This year, 56 South Carolina companies earned a spot on the list, including three from the Myrtle Beach area, including two members of Greater Myrtle Beach Collaborative.
Paint Rx | No. 1,729 | 202% three-year growth
Paint Rx is a locally owned residential and commercial painting company serving Myrtle Beach, Charleston and surrounding communities. Founded in 2018, the company provides professional painting services through an in-house team, with a focus on quality, craftsmanship and customer service.
Carolina Limousine & Coach | No. 3,214 | 93% three-year growth
Carolina Limousine & Coach provides luxury ground transportation for corporate travel, group events, airport transfers, weddings, tours and other occasions. Headquartered in Myrtle Beach, the company serves markets throughout the Carolinas with a fleet that includes motorcoaches, mini coaches, limousines and black car service.
Also recognized: Palmetto Preschool ranked No. 3,493 with 81% three-year growth. The early childhood education provider operates locations in Myrtle Beach and Carolina Forest, as well as two in the Wilmington, N.C., area.
Flavortown is making it official in Myrtle Beach.
Guy Fieri and FACE Amusement Group will celebrate the official ribbon-cutting ceremony for Guy Fieri’s Downtown Flavortown Myrtle Beach at 5:30 p.m. Thursday, Sept. 10, at Myrtle Beach Mall.
The public is invited to attend the outdoor ceremony, which will feature Fieri, FACE Amusement Group executives, community leaders and special guests.
Downtown Flavortown opened earlier this summer, bringing a new 50,000-square-foot entertainment experience to the Grand Strand. Developed by FACE Amusement Group in partnership with Fieri, the venue combines dining, bowling, arcade games and group entertainment under one roof.
The Myrtle Beach location features a full-service Guy Fieri restaurant with seating for about 460 guests, more than 100 arcade games, 14 bowling lanes, the Freaky Tiki Bar and private event spaces for groups of more than 80 people.
The investment adds another year-round entertainment option for both residents and visitors while expanding the range of experiences available in the Myrtle Beach area.
“We’re excited to officially celebrate Downtown Flavortown Myrtle Beach with the Grand Strand community,” said Bucky Mabe, CEO of FACE Amusement Group. “The response since opening has been tremendous, and this ribbon cutting is an opportunity to recognize everyone who helped bring this incredible destination to life.”
At the center of Downtown Flavortown is Fieri’s full-service restaurant, featuring signature dishes including Trash Can Nachos and the Bacon Mac ’N’ Cheeseburger, along with scratch-made dishes, craft cocktails, beer and specialty drinks.
Beyond the restaurant, the venue is designed to serve a wide range of occasions, from family outings and date nights to birthday celebrations, corporate events and private parties.
The Myrtle Beach attraction is the second Downtown Flavortown location in the country, following the original in Pigeon Forge, Tennessee.
“Myrtle Beach … it’s time to make it official!” Fieri said. “Downtown Flavortown is all about bringing people together with killer food, real deal drinks and nonstop fun.”
The public ribbon-cutting ceremony will begin at 5:30 p.m. Thursday, Sept. 10, at Downtown Flavortown Myrtle Beach, 10177 N. Kings Highway at Myrtle Beach Mall.
Following the outdoor ceremony, the venue will host a private event for local first responders, contest winners and other invited guests. Access inside the venue during that event will be by invitation only.
Downtown Flavortown will reopen for normal business on Friday, Sept. 11.
The celebration marks another milestone for FACE Amusement Group and another addition to the Grand Strand’s growing mix of year-round dining, entertainment and group experiences.
Myrtle Beach continues to earn national recognition as more than a vacation destination, this time being named one of LinkedIn's 2026 Cities on the Rise, a list highlighting the nation's fastest-growing metropolitan areas for jobs and career growth.
The ranking identifies 25 emerging U.S. metros where hiring is accelerating, employers are expanding and professionals are choosing to build their careers based on LinkedIn's proprietary workforce data, tracking trends in hiring, job postings and talent migration to identify communities with growing economic momentum.
Myrtle Beach ranked No. 16 of 25 and alongside communities such as Charleston, Charlotte and Fort Wayne, Indiana. LinkedIn cited the Myrtle Beach region's combination of sustained tourism, expanding healthcare investment and one of the nation's fastest-growing retiree populations as key drivers behind its inclusion.
The recognition reflects a broader shift taking place across the Grand Strand. While tourism remains the region's economic foundation, continued investment in healthcare, technology, entrepreneurship, education and business development is creating a more diverse economy that supports year-round careers.
The Myrtle Beach area has experienced significant population growth in recent years, attracting professionals, entrepreneurs, remote workers and retirees who are drawn by the area's quality of life, coastal setting and expanding career opportunities. Employers across multiple industries continue to invest in the region, while new infrastructure, housing and commercial development are helping accommodate that growth.
"This recognition from LinkedIn reinforces what businesses, residents and investors are already seeing," said Matt Pivarnik, CEO of the Greater Myrtle Beach Collaborative. "The Myrtle Beach region is evolving into a place where people can build rewarding careers while enjoying an exceptional quality of life. It's an exciting time for our community, and we're committed to building that momentum."
The LinkedIn recognition follows several other national accolades highlighting the Myrtle Beach area's growth and livability. Earlier this year, Resonance Consultancy named Myrtle Beach the No. 5 Best Small City in America, recognizing the destination for its strong performance in areas including livability and desirability.
The Greater Myrtle Beach Collaborative encourages members to do business with other members. Please consider these new stakeholders the next time you have a need for products/services. New member referral? Contact Wes Bilyeu, CVB partnership specialist, 843-916-7297 or Pam Wright, sales manager, 843-916-7220. Need to make changes to business information? Contact Amanda Bailey, services manager, 843-916-7205.
Awareness In Home Care and DME, LLC
Health-Home Care/Staff/Service
Aieshea Clark
Lake City, SC 29560
843-699-0530
Breath of Life Healthcare
Medical-Clinics
Carter Smith
3926 Wesley St., Unit 304
Myrtle Beach, SC 29579
843-353-7656
Caring Senior Service
Health-Home Care/Staff/Service
Michael Davis
1000 2nd Ave. S.
North Myrtle Beach, SC 29582
843-944-6015
Carolina Hot Chicken
Restaurant
Maher Awad
2800 Hwy. 17 S.
North Myrtle Beach, SC 29582
Dental Care on Beaver Run
Dentists
Chloe Vincentini
2641 Beaver Run Blvd.
Surfside Beach, SC 29575
843-649-0000
Driftwood Dental Care
Dentists
Suzanne Belanger
11832 Hwy. 707
Murrells Inlet, SC 29576
843-286-4620
Home2 Suites by Hilton Murrells Inlet
Hotel-Motel
Tammi Pierce
921 Mall Dr.
Murrells Inlet, SC 29576
843-256-1000
Humanity Driven Leadership
Coaching-Business/Personal
Heather Kidwell
Longs, SC 29579
803-262-7383
Kings III
Technology
Tracy Rivers
751 Canyon Dr., Ste.100
Coppell, TX 75019
855-760-4900
Melton Wates LLC
Legal Services
Kelly Prassenos
1136 44th Ave. N., Ste. 3
Myrtle Beach, SC 29577
843-376-9957
Myrtle Beach Branch of the NAACP #5568
Nonprofit
Tiffany Andrews
Myrtle Beach, SC 29588
843-380-9041
Pinkney’s Place
Amusements & Attractions
James Pinkney
605 South Bond St.
Rowland, NC 28383
910-720-1070
Seahawk Dental Care
Dentists
Carrie Wallace
3200 Empire Dr.
Myrtle Beach, SC 26577
843-492-0157
Sylvester & Cockrum, Inc.
Services
Scott Tripp
323 Bush Dr.
Myrtle Beach, SC 29579
843-385-6610
Toast Inc
Credit Card Services
Megan Ramicone
333 Summer St.
Boston, MA 02210
617-297-1005
UR Insurance
Insurance
Cullen DeSantis
North Myrtle Beach, SC 29582
843-800-1351
Shannon H. Furtick has been selected for the Leadership South Carolina Core Program Class of 2027, joining a distinguished group of leaders from business, government, nonprofit, health care, education and communities across the state.
Leadership South Carolina is the state's premier leadership development program, bringing together leaders to explore the opportunities and challenges shaping South Carolina's future through an eight-month program of immersive learning experiences and collaboration.
Furtick is executive director of Leadership Grand Strand and director of member engagement for the Greater Myrtle Beach Collaborative.
Her selection reflects Leadership Grand Strand's commitment to developing leaders who continue to serve and strengthen their communities at both the regional and state levels.
Also selected for the Leadership South Carolina Class of 2027 is Joe Heyd, founder of Heyd & Co., a member of the Myrtle Beach Area Chamber Advisory Board and a Leadership Grand Strand alumnus.
Dear America,
Happy birthday!
A momentous 250 years ago, the Declaration of Independence was crafted with audacious ideals that became the backbone of our great country. As we mark this milestone, we honor those founding principles and look ahead with optimism in what can still be achieved.
During his time working in Washington, D.C. on Capitol Hill, Myrtle Beach Area Chamber of Commerce President Jimmy Gray drafted the very legislation establishing the U.S. Semiquincentennial Commission. Nearly a decade later, America 250 is bringing communities together to commemorate the nation’s past while inspiring conversations about the future.
America has always been shaped by people willing to take initiative, embrace risk, invest in their communities, work together to solve problems and see possibilities rather than obstacles.
Those same qualities are evident across the Grand Strand today. Every day, residents launch businesses, create jobs, mentor future leaders, volunteer their time and collaborate to address challenges no single person can solve alone. Through their efforts, they strengthen our communities and help make this region a place where people want to live, work, visit and raise a family.
The prosperity we enjoy today did not happen by accident. It is the result of generations of people choosing to invest their time, talent and resources in something larger than themselves.
The same spirit that helped build this nation can still be found in entrepreneurs willing to take a chance, leaders willing to think beyond the next quarter, and residents who come together around a common purpose to strengthen the communities they call home.
As we celebrate this historic milestone, we are grateful for the freedoms that make opportunities possible and inspired by what can be accomplished when people work together to build a brighter future.
The best way to honor the first 250 years is to keep building the next.
Sincerely,
The Greater Myrtle Beach Collaborative
Greater Myrtle Beach Collaborative CEO Matt Pivarnik recently joined the DMOU podcast to discuss how collaboration among the chamber of commerce, destination marketing, and community development is creating stronger communities and better outcomes.
Hosted by industry leader Bill Geist, DMOU features conversations with leaders shaping the future of destination marketing and community development. During the episode, Pivarnik shared lessons from his experience leading collaborative organizations in multiple communities and discussed how those experiences are helping guide the Greater Myrtle Beach Collaborative.
The conversation explored the value of bringing organizations together while maintaining distinct missions, funding and governance. Pivarnik also highlighted the importance of transparency, accountability and collaboration in building trust with residents, businesses and public partners.
The episode also touches on the Grand Strand's continued growth, evolving resident needs and the role tourism plays in supporting quality of life and long-term economic prosperity.
The Greater Myrtle Beach Collaborative encourages members to do business with other members. Please consider these new stakeholders the next time you have a need for products/services. New member referral? Contact Pam Wright, sales manager, 843-916-7220. Need to make changes to business information? Contact Amanda Bailey, services manager, 843-916-7205.
American House Myrtle Beach at Grande Dunes
Senior Living Services
Tonya Barr
6151 Colline Verdi Way
Myrtle Beach, SC 29577
843-890-5585
Axcess Home Care
Home-Health Care
Barbara Oliver
Myrtle Beach, SC 29579
843-925-0106
B2B Networking Groups
Business Support Services
Marian Odenwald
1153 Robert M. Grissom Pkwy.
Myrtle Beach, SC 29577
843-957-7775
Caribbean Jerk Cuisine
Restaurant - Specialty
Kamal Fraser
3401 N. Kings Hwy.
Myrtle Beach, SC 29577
843-984-3663
Daughters of Both Suns
Nonprofit
Jessica Sanchez
Myrtle Beach, SC 29588
844-362-7867
Dependable Service Plumbing & Air
Air Conditioning & Heating
Sheri Gibson
4512 Dick Pond Rd.
Myrtle Beach, SC 29588
843-979-9977
Episcopal Church of the Messiah
Churches
Roy Tripp
4221 N. Kings Hwy.
Myrtle Beach, SC 29577
843-999-0888
Faithwrks Construction
Contractors
Emery Thornton
Pawleys Island, SC 29526
907-390-0306
Fifth Third Bank
Financial-Services
Cody Nichols
7815 N. Kings Hwy.
Myrtle Beach, SC 29577
843-933-7692
Finding it Here
Advertising-Specialties
Alice Hart
Surfside Beach, SC 29575
727-263-8340
Garden City Beach Community Association
Nonprofit
Jim Allison
PO Box 1041
Garden City Beach, SC 29576
843-318-9652
Grace Women in Recovery
Nonprofit
Natalie Glodack
Myrtle Beach, SC 29579
609-668-1066
Kinetic Media Production
Video-Film Production Services
Brad Jordan
671 Jamestown Dr., Ste. 206c
Murrells Inlet, SC 29576
843-995-8025
LawyerLisa
Legal Services
Morgan Insley
2411 N. Oak St., Ste. 205B
Myrtle Beach, SC 29577
843-917-5472
Local Card Guy
Merchant Services
Howard Payne
Myrtle Beach, SC 29588
843-452-8228
Long Bay Theatre
Nonprofit
Greg London
704 8th Ave. N.
Myrtle Beach, SC 29577
843-999-6574
Over50Pros
Business Services
Sherman Mohr
Myrtle Beach, SC 29572
615-710-1405
Rawlings Myrtle Beach
Sporting Goods
Morgan Ripper
4619 Factory Stores Blvd.
Myrtle Beach, SC 29579
843-492-6350
SAFY
Nonprofit
Ashley Cole
2154 North Center St.
North Charleston, SC 29406
843-552-1220
Southern Charm POS
Credit Card Services
Zoe Giles
962 International Dr.
Myrtle Beach, SC 29579
910-377-1070
Strand Alert, LLC
Security Services
Ben Pittman
509 9th Ave. N.
Myrtle Beach, SC 29577
843-455-6875
Verizon Business Group
Telecommunications
Adam Melquist
551 Seaboard St.
Myrtle Beach, SC 29577
843-655-9695
Whole Person Healing Center, LLC
Health-Wellness
Dr. Robin Reeves-Oppenheim
603 B Briarwood Dr.
Myrtle Beach, SC 29572
678-481-7518
For 90 years, Myrtle Beach State Park has offered a place where natural beauty, history and community come together.
Established in 1936 as South Carolina's first state park, Myrtle Beach State Park has welcomed generations of residents and visitors to explore maritime forests, walk the shoreline, fish from the pier and experience one of the last remaining stretches of undeveloped beach.
The park's story is also part of the region's story. Donated in 1934 by Myrtle Beach Farms and developed by the Civilian Conservation Corps during the Great Depression, the park reflects a longstanding commitment to conservation, recreation and public access. Many of the structures built by CCC workers nearly a century ago remain in use today, connecting visitors to an important chapter in both local and national history.
Over the decades, Myrtle Beach State Park has become more than a destination. It is a place where families create traditions, students discover coastal ecosystems, and residents reconnect with the natural environment that helps define life along the Grand Strand.
Today, the park continues to serve as an outdoor classroom through year-round educational programs, guided tours and hands-on learning opportunities. Its nature center, wildlife habitat and Discover Carolina programs help introduce new generations to the importance of protecting South Carolina's natural resources.
As Myrtle Beach State Park celebrates its 90th anniversary this July, it offers an opportunity to reflect on the role special places play in shaping community identity and quality of life. The park's enduring popularity is a reminder that preserving natural spaces is an investment that benefits everyone.
The anniversary celebration on July 1 will include historical programs, family activities, a look back at the park's history and, of course, birthday cupcakes for the first 90 visitors. The celebration will continue all month long with the Historical Goose Chase featuring 20 challenges around the park. Learn more
Myrtle Beach has once again earned national recognition as one of America's most desirable places to live and visit, ranking No. 5 among the nation's Best Small Cities in the newly released 2026 America's Best Cities Report by Resonance Consultancy. The Myrtle Beach metropolitan area also ranked No. 55 overall among all 393 metropolitan areas evaluated across the United States.
Myrtle Beach ranked among the top small cities of Savannah, Boulder, Asheville and Ann Arbor, while ranking No. 2 for lovability and No. 7 for livability. The report specifically cites Myrtle Beach as a prime example of a community that has invested consistently in creating a strong sense of place that attracts both residents and visitors.
Using a combination of performance data and national perception surveys, lovability is measured through factors such as restaurants, arts and entertainment, nightlife, outdoor experiences, attractions, social media engagement and overall visitor appeal. Livability evaluates quality-of-life indicators like access to green space, climate, housing affordability, healthcare, broadband connectivity and other factors.
“The city’s placement among the nation’s top small cities reinforces our one-of-a-kind amenities and experiences that make it beloved by so many,” said Matt Pivarnik, CEO of the Greater Myrtle Beach Collaborative, which includes the Myrtle Beach Area Chamber of Commerce, Visit Myrtle Beach and Partnership Grand Strand. “Through various community initiatives, we continue to look at data like this to measure our successes while finding areas where our MSA can make improvements."
The report also identifies Horry County as one of the nation’s fastest-growing destinations for new residents, which contributes to stronger local economies over time.
For more information, visit worldsbestcities.com.
Myrtle Beach has earned another national recognition, this time for delivering value to travelers.
Travel + Leisure recently named Myrtle Beach one of the 10 most affordable places to travel in the United States this August. The ranking was based on the average cost of a round-trip flight and a one-night hotel stay. For Myrtle Beach, that total was $486, putting the city at No. 8 on the list.
The publication highlighted the destination's wide variety of attractions, entertainment, dining and accommodations, along with special offers available through Visit Myrtle Beach's "Make More Myrtle Moments" promotion.
Affordability remains an important part of Myrtle Beach's appeal. As travelers continue to seek experiences that fit their budgets, the Grand Strand offers a combination of beaches, family attractions, live entertainment and dining options that appeal to a broad range of visitors.
Recognition like this helps reinforce Myrtle Beach's reputation as a destination that delivers both value and memorable experiences while supporting the businesses, jobs and economic activity that strengthen communities throughout the Grand Strand.
Read the full Travel + Leisure article to see the complete list of destinations.
The Greater Myrtle Beach Collaborative was recently featured on the Chamber Chat Podcast, where CEO Matt Pivarnik joined host Brandon Burton for a conversation about regional collaboration, shared services and community leadership.
During the episode, Pivarnik discussed the creation of the Greater Myrtle Beach Collaborative, which launched in April 2026 to align organizations working in tourism, business advocacy, workforce development, economic development and community leadership around shared regional priorities.
The discussion explores how The Collaborative's structure supports greater coordination across organizations while allowing each entity to maintain its unique mission and focus. Topics include shared services, board governance, community strategy and the role collaboration plays in strengthening long-term economic prosperity.
The conversation also highlights Collaborate2031, the countywide community strategy currently underway, and the importance of aligning organizations around what's best for the region as a whole.
Catch the full episode on your favorite podcast platform, or visit ChamberChatPodcast.com.
The greater Myrtle Beach area was once again in the spotlight as the ONEflight Myrtle Beach classic returned for a third year.
The impact of the PGA Tour event extended well beyond the course.
Held May 6-10 at the Dunes Golf and Beach Club, the PGA TOUR event once again brought national attention to Myrtle Beach while generating economic activity, supporting local nonprofits and creating opportunities for community engagement across the region.
“The ONEflight Myrtle Beach Classic demonstrates how tourism-driven events elevate the destination’s national profile, strengthen the Grand Strand economy and create lasting benefits for local residents, businesses and nonprofits alike,” said Stuart Butler, president of Visit Myrtle Beach.
From worldwide television exposure on the Golf Channel to community engagement opportunities such as the Keep Myrtle Beach Beautiful beach sweep and local charitable giving, the event has a long-lasting impact on the community.
Charities serving Horry and Georgetown counties, such as the Boys & Girls Club of Myrtle Beach, Champion Autism Network and Helping Hand of Myrtle Beach, received direct donations from the PGA Tour totaling $250,000 for the third year in a row.
Economic impact figures are not yet available, though this year’s event is expected to generate about $15 million, similar to previous years. Events like this support local businesses and jobs while generating revenue that helps fund public services and community investment.
North Myrtle Beach native Vanna White served as this year’s tournament ambassador and participated in the Wednesday Pro-Am alongside a number of celebrities and community figures.
“I'm honored that they ask me to be an ambassador because I was born and raised here,” White said following her Pro-Am round. “And this is home to me, and it just is so special to be part of this.”
Professional golfers also spoke positively about both the event and the region. Five-time major champion Brooks Koepka praised the atmosphere and fan support throughout the week.
“That’s the most excited I’ve been playing golf in a long, long time,” Koepka said. “It’s been a long time since I’ve had fun playing golf. The fans have been fantastic, they’ve been super supportive all week.”
The tournament concluded on Mother’s Day with Brandt Snedeker earning his first PGA TOUR victory since 2018. The ONEflight Myrtle Beach Classic trophy was handcrafted by an artist at Brookgreen Gardens, while the tournament jacket was tailored by a local designer, adding additional local ties to the event.
During his post-round comments, Snedeker revealed his deep appreciation for the golf course and the Palmetto State, especially since he’s previously earned a Tour win in Hilton Head. “South Carolina has been very good to me,” he said. “I love coming down here. It's a great kind of similar to how I grew up. Slow pace of lifestyle. People are fantastic.”
Throughout tournament week, locals and visitors experienced the unique combination of hospitality, recreation and community spirit that defines the Grand Strand.
Next year’s tournament will be held May 12-16 at the Dunes Golf and Beach Club, with another celebrity pro-am event leading the week off.
MYRTLE BEACH, S.C. —The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single regional platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.
Business leaders, elected officials and community partners came together on April 16 during the organization’s 2026 Annual Meeting at Marriott Myrtle Beach Resort & Spa at Grande Dunes to learn more about The Collaborative and how it will streamline processes to more efficiently and effectively serve the community.
“Our organizations have evolved far beyond what a traditional chamber of commerce and convention and visitors bureau looks like,” said Matt Pivarnik, CEO of the Greater Myrtle Beach Collaborative. “The Collaborative reflects the breadth and impact of what we do together, from advocating for businesses and marketing one of America’s most visited destinations to driving long-term regional prosperity. This overarching identity gives our stakeholders and our community a clearer picture of who we are, what each organization does and how we’re serving the greater Myrtle Beach area.”
The introduction of The Collaborative will provide a connective framework that aligns the efforts of each individual organization toward shared goals. The mission of each organization under its helm, will remain the same: MBACC will continue to serve its members and advocate for business while Visit Myrtle Beach will continue to promote the region as a top tourism destination to support the local economy.
Greater Myrtle Beach Collaborative values are:
“This announcement is very exciting for our community,” said Dr. Lori Heafner, Board Chair for the Collaborative and the Vice President for Academic Affairs for Horry‑Georgetown Technical College.
“Through this restructuring and new enterprise, the missions of the Chamber, Visit Myrtle Beach and affiliated organizations become clearer, shared processes become more streamlined and ultimately, our growing communities are better served. This is an exciting time for our entire region, and the Greater Myrtle Beach Collaborative will help lead the way for our future endeavors.”
In the coming months, The Collaborative brand will begin appearing alongside existing brands in communications, at events and across digital platforms. A dedicated web presence has launched at MyrtleBeachCollaborative.com providing information about the organizational structure, mission, leadership and initiatives.
The Greater Myrtle Beach Collaborative is an enterprise organization driving economic prosperity for the greater Myrtle Beach region. Through its entities like the Myrtle Beach Area Chamber of Commerce, Visit Myrtle Beach, Partnership Grand Strand, and community and leadership initiatives, the Collaborative aligns business advocacy, tourism marketing, economic community development and regional leadership under one strategic platform. Learn more at MyrtleBeachCollaborative.com.
The Myrtle Beach area is marking a decade of leadership in accessibility with the 10-year anniversary of its sensory-friendly initiatives during Autism Acceptance Month. Over the years, the destination has made significant strides in creating a more welcoming and inclusive experience for visitors of all abilities.
Through partnerships, training programs, and community-wide efforts, Myrtle Beach has become a recognized leader in autism-friendly travel—earning certifications and implementing resources that support individuals on the autism spectrum and their families.
This milestone highlights the ongoing commitment to accessibility and reinforces the region’s focus on ensuring every visitor can feel comfortable, supported, and included.
The Myrtle Beach Area Chamber of Commerce has been awarded the U.S. Chamber of Commerce’s prestigious Five-Star Accreditation—its highest level of recognition—for excellence in leadership, operations, and community impact.
This designation reflects the Chamber’s continued commitment to supporting local businesses, driving economic growth, and maintaining strong standards across governance, advocacy, and member services. MBACC has held the Five-Star distinction since 2010, reinforcing its role as a leading voice for the business community in the region.
Collaborate 2031 is calling on residents across Horry County to help shape a unified, forward-looking strategic plan for the region. The initiative is designed to align priorities and create a shared vision for long-term economic growth and quality of life.
Community input will play a central role in identifying key opportunities, challenges, and priorities. By gathering feedback from those who live and work in the region, the plan aims to reflect a broad and inclusive perspective on the county’s future.
This effort represents a collaborative approach to planning—bringing together leaders, organizations, and residents to ensure the strategy is both actionable and representative of the community it serves.
Emmy Award-winning travel host Darley Newman recently returned to the Myrtle Beach area to film a special homecoming feature, highlighting the region’s experiences, culture, and coastal charm. The visit showcases the Grand Strand through a national lens, bringing added visibility to the destination.
During her time in the area, Newman explored a variety of local attractions and experiences, capturing the unique character that continues to draw visitors from across the country. The feature is expected to highlight both well-known spots and lesser-known gems.
This opportunity reinforces the impact of tourism storytelling and national media exposure in promoting the Myrtle Beach area as a must-visit destination.
The Myrtle Beach Area Chamber of Commerce and Visit Myrtle Beach are recognizing the volunteer leaders serving on their 2026 Board of Directors and advisory boards. These individuals play a key role in guiding strategy, supporting initiatives, and helping shape the direction of both organizations.
Comprised of business and community leaders from across the region, the boards provide valuable insight and leadership that strengthen decision-making and ensure alignment with the needs of the local community and industry partners.
Their continued involvement reflects the importance of volunteer leadership in driving progress and supporting the long-term success of the Greater Myrtle Beach area.

The Greater Myrtle Beach Collaborative is the enterprise organization that brings together business advocacy, tourism and community development to drive prosperity for our region.
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